Jakob’s Law
Jakob’s Law is a principle of user experience design. It states that: Users spend most of their time on other sites
Search by author: Lewis Wake
Web designer within the University of St Andrews digital communications team. A graduate of Abertay University (BA Hons Computer Arts, 2012), Lewis joined the digital communications team in 2013 during the re-design of the admissions website which lead to the new visual design for the University website. Lewis is a jack of all trades when it comes to design and media. You'll mainly find him burrowed in the depths of Photoshop meticulously crafting designs to pixel perfection.
Heading ranks
Headings communicate the organisation of content on a page. Web browsers, plug-ins, and assistive technologies can use them to provide in-page navigation and to understand the relative importance of the information.
Design to avoid catastrophes when accidental touches happen
People vary. Their particular needs and capabilities, and their environments, influence how they interact with the websites and apps we design for them.
A/B testing the course page design
At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.
What is a PNG file?
You know what a JPEG and a GIF is, but what is a PNG file?
YouTube – Year in review 2021
Over the last year, the University has posted more video content to the University of St Andrews YouTube channel than ever before. We have relied on it for sharing lectures with those external to the University, for…
Should icons be solid or hollow?
Icons are everywhere in graphic and web design. They’ve become second nature to how we interpret tasks and actions for interacting with physical and digital interfaces. However, just because they are widely used…
Three invisible design decisions that are more important than you think
Good design is invisible, if it functions well and serves it’s purpose then the world can live in harmony.
Degree conferral ceremonies summer 2021 analytics data
Between Monday 28 June 2021 and Friday 2 July 2021, nine degree conferral ceremony videos were premiered on the University website. Similar to last year, we have been working in an extraordinary operating environment…
Choosing the correct chart
Data visualisation can be expressed in different forms. Charts are a common way of expressing data, as they depict different data varieties and allow data comparison.