Keep email newsletters simple
Email newsletters overflow everyone’s inboxes. They are often very brand focused and their designs are intended to be flashy and eye catching as if someone handed you a leaflet on the street.
Search by author: Lewis Wake
Web designer within the University of St Andrews digital communications team. A graduate of Abertay University (BA Hons Computer Arts, 2012), Lewis joined the digital communications team in 2013 during the re-design of the admissions website which lead to the new visual design for the University website. Lewis is a jack of all trades when it comes to design and media. You'll mainly find him burrowed in the depths of Photoshop meticulously crafting designs to pixel perfection.
Using QR codes in 2021
Of all the things that made a comeback in the last year, I did not expect QR codes to become so relevant again.
Covid-19 information landing page update
We have updated the Covid-19 information landing page by analysing usage data to understand user needs in terms of our key purpose: helping staff and students to protect each other keeping our community informed about…
Digital communications team successes in 2020
2020 was certainly a year that will go down in the history books. As the world began to operate remotely, digital services became more required than ever. I think my colleagues will agree that when the first lockdown…
Bad UX design fails
The internet is a wonderful place. It is a modern library of all knowledge, the epicentre of human creativity, and the source of horrible user interface patterns that create an infinite amount of frustration.
Fleets: What are they and how can a university use them?
Twitter launched a new story feature for their mobile app in November 2020 called ‘Fleets’.
About Digital Communications video
If you’re looking to communicate your ideas online, whether through a website, blog, or social media, the digital communications team can help.
Mobile app onboarding
App onboarding is the process of getting users familiar with a new interface, by using dedicated flows and user interface elements that are not part of the regular app interface.
How to film a vlog
A vlog may seem simple to create at first, but there can be a lot of unforeseeable hurdles during production.
Degree conferral ceremonies summer 2020 analytics data
The data in this blog post will look at the engagement of the YouTube videos during the degree conferral week in 2020 at University of St Andrews.