Guides, news, etc relating to web content.
We’ve previously written about common content mistakes made on the web, but we thought it would be a good idea to provide an updated list. Below is a list of common mistakes our team sees coordinators make on a regular…
Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all…
The new events website allows us to highlight five events. On the events homepage, there is a large hero banner to showcase one event, and in the ‘Featured events’ section there are smaller boxes to showcase four…
This post was inspired by the Scottish Government blog post, What content designers do when they’re not writing. At St Andrews, web content editors create and maintain content on the University’s externally facing…
As you may already know, the digital communications team have recently redeveloped the University’s research webpages. Alongside a new homepage, the research showcase page highlights the range of research taking place…
The main feature of the new research website will be the research showcase section. This section will highlight the world-leading research taking place across St Andrews to internal and external researchers,…
One of the main drivers behind the external website programme is to centralise data for external users which has previously been held across various School websites, blogs, department subpages, etc.
Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and…
One of the main lessons from IWMW 2017 was the need to focus on content not websites. It is no longer sufficient to expect users to find information just via the University website as content is being accessed by an…
The 2018 digital prospectus went live on Friday 1 September 2018. All undergraduate and postgraduate taught programme pages are ready for prospective students interested in studying during the 2018-2019 academic year…