Search by category: content

Guides, news, etc relating to web content.

Benefits of blogging

Blogging: what was once thought of as only a platform for online diaries has now become a powerful tool for businesses, newsgroups, politicians, creative professionals and, more relevantly to St Andrews, academics.…

5 tips for writing concisely

One of the key techniques for writing for the web is to keep content concise. Eye-tracking studies show that the longer a web page is, the less content users will read. Keeping your writing concise will save your…

Long form stories – ideas please

The digital communications team is in search of research projects or stories from the University of St Andrews to showcase through long form storytelling. This offers an excellent opportunity to boost the profile of…

Leaping to digital-only content

In an ever increasing digital era of computers, smartphones and tablets, it’s no wonder that content that was once traditionally printed is now migrating to the internet. You may have recently read that The Independent…

Misconceptions about writing for the web

There are a lot of differences between web and print writing. Nevertheless, there are still misconceptions floating around about web content that have caused concerns about the new postgraduate taught and subject pages…

How do we decide what goes on the homepage?

The University homepage is, for many users, the front door to the University website. For some, it’s the first impression that they’ll have of the University; for others, it’s a frequently visited signpost to other…

Signing off the PGTs

As a part of the University’s strategy to increase postgraduate enrolment, the digital communications team has been busy creating new web pages for the taught postgraduate programmes offered at St Andrews. Learn more…

Reduce the file size of PDF documents

A few months ago, while quality checking our new prototype website I discovered a page that was linking to three PDF files. The problem was: they were enormous. The largest document was over 63 MB; that’s about…

How to avoid plagiarising online content

You are most likely familiar with the term plagiarism – the act of passing off someone else’s work or ideas as your own. You may even be aware that in order to avoid plagiarism you must give proper attribution to the…