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Guides, news, etc relating to web content.

Consumer law and the University website

On 23 October 2015, Which? published a preliminary report on information provided on 50 university websites for prospective psychology students. They assessed whether they provided information such as: entry…

Writing for digital vs writing for print

The advent of the internet has drastically changed the way we receive and communicate information. Previously, written content could only be published as physical print, and was therefore static and unchangeable;…

Collaborating on content

Create better content by working in pairs Pair programming is a common way for software developers to work. The idea is to split up the tasks, with one person thinking about the strategic direction of the work…

Getting the content right for millennials

Millennials say the right content drives brand loyalty The headline sounds positive, but the context is that the wrong content drives young people away. This is a reminder of the challenges we face communicating with…

A reminder of the downsides of FAQs

FAQs are the dinosaurs of web navigation Gerry McGovern outlines some of the key problems with FAQ sections on websites, including the following: If information is frequently asked for, you really ought to focus on it…

Content drives trust

Your content is a promise to your customers In another sign of how the web is changing everything, Gerry McGovern notes that Amazon has come top of a Harris reputation ranking in the US. When was the last time you ever…

Why online is different to print

The key difference between online and print publishing Gerry McGovern highlights why creating web content requires a totally different mindset to how we are used to creating for print. …in a print world you rarely have…

How to do digital better

9 content tips to help you build a better digital service Gov.uk share nine content design tips. I particularly like item 5, something I have been advocating for a while: Don’t explain the interface – improve it One of…

Style advice from the CIA

Writing tips from the CIA’s ruthless style manual It is always fascinating to see how other organisations attempt to keep their writing consistent via their style guides. A good style guide is a mixture of common sense…

The web is for doing

Print is view, web is do Organisations can sometimes forget that users normally come to a website to do something. The temptation is sometimes to cover the website with glossy images or screeds of happy talk. But this…