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E-A-T and search engine optimisation
Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these updates. One of the guidelines Google uses to assess pages is called E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness. Pages which excel…
25 October 2019SEO
My social media toolkit
We are all under constant time pressures at work. And we are all likely to use any resources available that make our work easier. Just like a builder has a kit of tools to make their job easier, there are various tools I use to make my job easier. Running a social media page can…
17 October 2019Social Media
Designing for users with dyslexia
This guidance is for web and digital professionals who want to make sure that their service is optimised for users with dyslexia.
14 October 2019Accessibility
New ‘Research involving humans’ pages
Last year, we launched the new research section of the website. Some research-related web pages were left out of the initial launch and left in T4v7 in the “old style”. We intended to work on these pages later and bring them under the new section as smaller follow-up pieces of work.
30 September 2019Public website
Music website survey
Update: thank you to everyone who completed the survey. The survey is now closed. To support the launch of the new Laidlaw Music Centre building, the Music Centre are looking to gauge how well their current site meets the needs of their users. We have created a short survey to ensure the new website is…
19 September 2019Projects
Clicks don’t really matter
Over the last few months I’ve received several requests to track the number of clicks it takes a user to complete a task to determine the “improved” usability of a website.
18 September 2019Usability
Plain English for the web
When writing for the web, use plain English to make your content easy to read by all users. Plain English will also help your page rank higher in search engine results.
23 August 2019Accessibility Content
Designing for users with low vision
In a fact sheet on vision impairment and blindness, the World Health Organization (WHO) estimates that approximately 1.3 billion people live with some form of vision impairment.
21 August 2019Accessibility
Advertising on Facebook
Facebook advertising was the topic of discussion during the latest digital forum, this blog post summarises the meeting. If you are a student or staff member at the University of St Andrews, the slides from the digital forum are available to view online.
8 August 2019Social Media
Designing for users of screen readers
A screen reader is a software application that enables people with visual impairments to use a computer or mobile device. Users of screen readers can benefit from accessible web-based services. This guidance is for web and digital professionals who want to make sure that their service is optimised for users of screen readers.
29 July 2019Accessibility