How can web designers and developers encourage users to scroll? In 2018, the Nielsen Norman Group reported that 57% of user’s viewing time was spent above the fold (the first visible area of a webpage without…
The Nielsen Norman Group (NNG) recently published a compelling article on why PDFs should be avoided at all costs on the web: Avoid PDF for On-Screen Reading.
When a user engages with content on a web page, they are unlikely to spend time reading every word of text. They are more likely to scan the content for headings, keywords, images or videos which are of interest to…
Latest updates from the digital communications team and useful articles and resources relating to digital best practice for September 2020.
A vlog may seem simple to create at first, but there can be a lot of unforeseeable hurdles during production.
The data in this blog post will look at the engagement of the YouTube videos during the degree conferral week in 2020 at University of St Andrews.
Latest updates from the digital communications team and useful articles and resources relating to digital best practice for August 2020.
Latest updates from the digital communications team and useful articles and resources relating to digital best practice for July 2020.
Video descriptions can be as valuable as a video title. A video description helps viewers, and YouTube’s algorithm, understand the content of a video.
The Academic Schools project has lasted nearly two years. With the launch of the School of Biology on 4 June 2020 it brought to completion the redesign of 24 different websites.