Adapting processes for the digital era
The Guardian’s agile processes showcase digital best practice
Paul Boag notes how the Guardian has changed the way it works to remain relevant in the digital era. While many businesses in particular sectors have struggled to adapt, the Guardian shows signs of being able to adapt.
Whenever we encounter something new we endeavour to fit it into our existing mental model. For example many newspapers have treated digital like print.
They’ve taken their old processes and tried to apply them to this new medium. Unfortunately this will fail because digital is unlike anything we have encountered before…
The Guardian has realised that digital isn’t just an extension of its print offering. It understands that digital journalism is different from its print counterpart. The publisher realises that old processes will need to adapt for the digital age.