Transparency in data and user needs
Gov.uk now publishes data about the usage of almost every page on their website. These pages include stats on pageviews and search terms used. But they also show the user stories used to justify the page’s existence, and how the page seeks to meet the user need.
According to the first design principle, starting with user needs is important. Providing an easy way to jump from content to the underpinning needs allows content designers coming to a new topic to understand the need and build empathy with the users quicker. Publishing the GOV.UK user needs should also make the team’s work more transparent and traceable. Eventually, there shouldn’t be any GOV.UK page without a validated user need.