Calling all social media content experts!
Do you know the difference between Klout and clout? Full of ideas on how to measure the ROI of YouTube? Whether you’re weaving tall tales on Instagram Stories, cracking jokes on Snapchat or living it up on Facebook Live, the digital communications team wants to hear from you!
What do we want? A social media and web content editor! When do we want them? Well… as soon as possible, really.
Already convinced? Apply for this position online today! Closing date is Friday 31 March 2017.
Here’s a list of things we’re looking for in our newest colleague:
- You’ve got to be passionate about getting the most from social networks – using the latest functionality to tell stories and reach our key audiences.
- Level-headed and cool, you’ll be the voice of reason in a crisis.
- Experience! You must have numerous examples of times you’ve managed social channels for brands, companies, charities, or, best of all – educational institutions.
- A storyteller. You need to be able to come up with awesome ideas for content and bring those ideas to life on a page/screen.
- A strategic brain. Anyone can log in to Facebook each day and post a pretty picture and an inspiring quote. We’re looking for someone who can react to the world around them while still channeling our core messages.
- The ability to precisely and honestly report on the success or (gasp!) failure of campaigns and projects, ideally with experience using various forms of analytics software.
- Drive and ambition. The St Andrews motto is ‘ever to excel’ and it’s an idea we’re all committed to.
The digital communications team at St Andrews is a varied band of digital experts. We’re passionate about improving the experience of our users, whether they’re prospective students or local community, academic researchers or visitors to the town. We’re united in our commitment to design by data and rigorous and regular testing. We’re the ones that come up with new ideas, prototype them, test them, iterate upon them, code them, launch them and then make them better. We’re fast-moving and proactive in our approach.
A team of ten, you’ll be sitting alongside a designer, numerous developers, a project manager and a bunch of content experts. You can find out more about the team on the about page of this blog.
Digital communications sits within the department of Corporate Communications, so we help with everything from breaking University news to communicating with colleagues across the institution. This role is a key bridge between the news team and the digital communications team, so we’re looking for a skilled communicator who can cut through large amounts of information to pass on the relevant priorities.
This is an exciting time to be joining the digital communications team. Over the last two years, we’ve relaunched the University home page, built a whole new section about the University, created micro-sites for graduation and orientation, created a whole set of policies and guidance in the digital service manual, and launched a digital prospectus with a subject focus.
The content team has also created a number of long form stories which are creative endeavours which include writing content, sourcing images, compiling video footage and interviewing key contacts around the University.
In the coming months, we have a number of projects lined up which will complete our external website project – meaning that all pages for external users on the core website will be in our new style and using our content standards. This work will be happening alongside efforts to reach our core audiences on the platforms they’re using, from Facebook and Instagram to Wiebo and the Student Room. We’re excited to be bringing a new member of staff into the team – we’ve even planned in a few conference visits for the person who is awarded this role!
If you’ve got any questions about the role, feel free to drop an email to Carley Hollis (firstname.lastname@example.org). Otherwise, applications are now open, and we’re looking forward to meeting some of you in April!