Writing a video description for YouTube
Video descriptions can be as valuable as a video title. A video description helps viewers, and YouTube’s algorithm, understand the content of a video.
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How to make videos accessible with closed captions
Subtitles are transcripts of a video’s dialogue or audio contained in SubRip (SRT) files that are attached to videos. They provide context and clarity to video content.
Taking part in an Instagram takeover
The official University Instagram account has an audience of 20,000 followers, 44% of whom are aged between 18 to 24. Our audience demographic on Instagram is different from our audiences on Facebook and Twitter, and…
2018 social media review
2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we…
Social media guidelines update
The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres,…
Scheduling social media posts
Graduation week is always one of the busiest and most important times of the year for the digital communications team and our colleagues across Corporate Communications. Both the University website and the social media…
Saying goodbye to our intern, Nick
Last week the digital communications team took advantage of the spring weather to get outside and enjoy a lunchtime picnic in St Mary’s Quad. The picnic was held to say thank you to our student intern Nick Simon, who…
Social media training under maintenance
Based on helpful feedback we have received from the Social media: the basics course (one of the compulsory courses we offer on the digital visa programme), we have decided to redevelop the training to provide three…
What not to post on social media
What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for…
How we promote our long-form stories
Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and…