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Canva: the design tool for non-designers

Canva is an online graphic design tool that allows users to create their own designs for a variety of purposes, including: social media posts (such as Facebook, Twitter, Pinterest or Tumblr) blog images PowerPoint…

Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation…

How to interpret Facebook reactions

The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to…

Training: courses in digital communications

As the trainer for the digital communications team, my job is to put together a programme of courses to help train staff and students to become adept online content generators and to use a variety of digital tools. I…

Social media to drive engagement: a case study

These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too…

Google directly linking to social profiles

Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is…