Search by tag: social media

Facebook’s dominance is greater than we thought

So-called “dark social” traffic turns out to be mostly Facebook Dark social is traffic that is difficult to account for because analytics tools do not report where it comes from. Initially the leading hypothesis was…

Turning a social media crisis into a win-win

Six things we can learn from the Greggs social media ‘crisis’ Last week Greggs and Google faced an embarrassing situation when Google’s algorithm displayed a spoof Greggs logo in its search engine results pages. The…

How to get your Facebook content seen

5 data-driven ways to get your Facebook post seen by your audience Here are some interesting findings on how to drive engagement on Facebook. I am not sure if these are all desirable, particularly the statistic about…

Social media and statistics

This is part of a series of reflections on this year’s Institutional Web Management Workshop. So far the posts have looked at themes surrounding digital transformationand organisational change. Read an introduction and…

A clever use of social media

Ikea built a website inside Instagram Here is a very creative use of social media from Ikea’s Russian division. Strangely, this article does not mention if there were any pieces conspicuously left over after it was…

Social media and Tumblr

Teens, social media, and privacy This is quite lengthy, but may be of interest to those with an interest in social media and how young people behave online. Universities turn to Tumblr to reach prospective students The…