Colour palette of University of St Andrews

Lewis Wake

Friday 16 March 2018

All colour is emotive, and the University of St Andrews colour palette has been designed to reflect the values, energy and vitality of our institution. Colour is a key part of our visual identity and care should be taken when choosing appropriate colours from our palette.

Consistent and accurate reproduction of all colours is essential to maintain the high quality appearance of the identity. A colour will vary in shade and density depending on the surface/screen to which it is applied. To overcome this, all colours must be matched to our approved colour swatches. Never use a previously produced item as a colour reference. It is worth noting that the RGB colour breakdowns will vary with screen calibration.

White is also an important colour for our palette. It should be used to create space and to project a clean, modern and fresh presentation for all our layouts.

For University webpages, the digital colours are based on the palette above, however some colours are slightly adjusted for web accessibility purposes. For further information on web colours, see: www.st-andrews.ac.uk/dpl.

Primary colours

There are four primary colours that make up the University of St Andrews corporate identity, with St Andrews Blue being the core colour featuring at the forefront of most University products.

Here are the colour values for the primary St Andrews colours:

Secondary colours

A palette of secondary colours has been selected to complement the primary colours. These are used throughout our identity to add diversity and extend the scope and variety of colour and mood.

Here are the colour values for the secondary St Andrews colours: