Digital communications team update – March 2021

Jennifer Hamrick
Tuesday 2 March 2021

Latest updates from the digital communications team and useful articles and resources relating to digital best practice for March 2021.

Careers website redesign

We have completed the initial research phase of our project to redesign the Careers Centre website. During this phase, we undertook the following:

  • Competitor analysis – we evaluated websites hosted by universities in the UK and commercial organisations.
  • Online survey and analysis – we had 1071 responses from students, alumni, prospective students and staff.
  • Workshops with key stakeholder groups (Careers Centre, undergraduate students, postgraduate students, alumni and employers) to further understand how they use the careers service.
  • Social media review
  • Website analytics

Based on the data collected during the research phase, we have come up with a list of initial user requirements. We will meet with the Careers Centre to review these requirements before moving on to prototype an information architecture and digital strategy.

We are hoping to complete the redesign by May 2021.

University events

We are continuing to work on updating the events site to run the latest version of the events application. This will provide some minor enhancements to the functionality and make the application easier to maintain in the future. We are currently testing the changes and hope to make this live later this month.

Digital prospectus

We are working with IT Services to develop a way to automatically use centrally held information such as entry requirements and tuition fees on the undergraduate and postgraduate course pages. At the moment this information has to be manually maintained across 217 web pages. We are hoping that the work will be completed for the start of the next academic year.

Recent blog posts

Articles and resources


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The digital newsletter is sent out at the start of each month. Subscribe to keep up to date on the activities of the digital communications team and to receive useful articles and resources relating to digital best practice. To subscribe, please email digitalcommunications@st-andrews.ac.uk.

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