Search by author: Jennifer Hamrick

Web content editor and trainer within the University of St Andrews digital communications team. Jenny joined the team in 2015, and she provides content support for the University web pages as well as training for staff in digital communications topics. She has an educational background in literature, writing, editing and publishing from the Universities of Texas, Edinburgh and Stirling.

Jennifer Hamrick

Careers website relaunch

On Thursday 26 August 2021, we helped the Careers Centre relaunch the University’s careers website.

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Phrases to avoid on the web

During my time as a web content editor at St Andrews, I have picked up on certain phrases that are used frequently on our website that should actually be avoided where possible. These phrases are often unnecessary or…

New ideas for course finder

I recently came across a case study from GatherContent about the University of North Dakota’s new interactive programme finder. Their programme finder makes clever use of search functionality to offer a filtering…

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How do you write for different audiences?

When a website only has one audience, it is easy to understand and cater for user needs. More often than not, though, websites have multiple audiences, and you need to communicate very similar information in different…