Microcopy and calls to action

Duncan Stephen
Wednesday 17 July 2013

There is a theme to this week’s selection – microcopy. Microcopy is the really short items of content – navigation labels, the wording of submit buttons, and so on. This can have a big effect on the success of a website. We know it is difficult to get right. But it is important to get it right.

Five ways to prevent bad microcopy

Microcopy is often treated as an afterthought, but it is becoming increasingly clear that good microcopy is essential from a usability standpoint, and is worth spending some time on. This article contains some great tips on how we might solve this tricky problem.

Microcopy often falls victim to personal bias, internal terminology, poor branding, broken contextual flows, time crunches and other factors. Any of these can undermine even the most well-designed UX and the copy within.

Whoopsy daisy log-ins: a further look at good and bad micro-copywriting

This article highlights some examples of microcopy from four of the biggest tech companies in the world: Microsoft, Twitter, Facebook and Google. Some are more successful than others.

20 dos and don’ts for clickable calls to action

We normally want users to ultimately complete some sort of goal. We use calls to action to help users along. This is a selection of useful suggestions on how to optimise calls to action.

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