From the start of any digital project, accessibility should be the main focus of your content. If what you have created has accessibility issues you will have to revisit it to make it so. This can sometimes create a…
Headings communicate the organisation of content on a page. Web browsers, plug-ins, and assistive technologies can use them to provide in-page navigation and to understand the relative importance of the information.
When a website only has one audience, it is easy to understand and cater for user needs. More often than not, though, websites have multiple audiences, and you need to communicate very similar information in different…
Last year, we launched the new research section of the website. Some research-related web pages were left out of the initial launch and left in T4v7 in the “old style”. We intended to work on these pages later and…
We’ve previously written about common content mistakes made on the web, but we thought it would be a good idea to provide an updated list. Below is a list of common mistakes our team sees coordinators make on a regular…
Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all…
This post was inspired by the Scottish Government blog post, What content designers do when they’re not writing. At St Andrews, web content editors create and maintain content on the University’s externally facing…
One of the main drivers behind the external website programme is to centralise data for external users which has previously been held across various School websites, blogs, department subpages, etc.
What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for…
One of the main lessons from IWMW 2017 was the need to focus on content not websites. It is no longer sufficient to expect users to find information just via the University website as content is being accessed by an…