Images: Quality over quantity
The modern web is built on strong visual imagery. Sites like Twitter, Netflix, and even LinkedIn, all utilise large images to add to their sites’ appeal, aesthetic, and brand identity. The University of St Andrews’…
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How do we decide what goes on the homepage?
The University homepage is, for many users, the front door to the University website. For some, it’s the first impression that they’ll have of the University; for others, it’s a frequently visited signpost to other…
Writing for digital vs writing for print
The advent of the internet has drastically changed the way we receive and communicate information. Previously, written content could only be published as physical print, and was therefore static and unchangeable;…
IWMW 2015: Agile content
Considering that the digital communications team is committed to working in an agile manner, and I’m the lead digital content person for the University, a workshop titled “Working in an agile way: content creation,…
Collaborating on content
Create better content by working in pairs Pair programming is a common way for software developers to work. The idea is to split up the tasks, with one person thinking about the strategic direction of the work…
Content drives trust
Your content is a promise to your customers In another sign of how the web is changing everything, Gerry McGovern notes that Amazon has come top of a Harris reputation ranking in the US. When was the last time you ever…
Creating great microcopy
Interface writing: Code for humans Microcopy, or interface writing as Nicole Fenton calls it, is the small bits of text that make a user interface – the text used in buttons, notifications, links and so on. This is…
Why online is different to print
The key difference between online and print publishing Gerry McGovern highlights why creating web content requires a totally different mindset to how we are used to creating for print. …in a print world you rarely have…
Style advice from the CIA
Writing tips from the CIA’s ruthless style manual It is always fascinating to see how other organisations attempt to keep their writing consistent via their style guides. A good style guide is a mixture of common sense…
Stop adding hay to the haystack
Facebook and fewer stories behind rise in web traffic, says Telegraph chief The Telegraph has recently seen an upswing in digital traffic. This is attributed to focusing more attention on how they use Facebook, and…