Collaborating on content

Duncan Stephen
Wednesday 20 May 2015

Create better content by working in pairs

Pair programming is a common way for software developers to work. The idea is to split up the tasks, with one person thinking about the strategic direction of the work (navigating/observing), while the other focuses on the tactical aspects (driving).

Would the same concept work for content writing? This article makes a persuasive case.

It turns out that a pair-oriented, exploratory, collaborative approach is extremely valuable for crafting content, too. Several benefits soon emerged:

  • The team thinks before publishing.
  • It forces authors to stay focused.
  • It helps colleagues form a mutual understanding of their content.
  • It results in a more uniform tone.
  • It allows authors to share best practices in regards to writing for the web.

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