Collaborating on content
Pair programming is a common way for software developers to work. The idea is to split up the tasks, with one person thinking about the strategic direction of the work (navigating/observing), while the other focuses on the tactical aspects (driving).
Would the same concept work for content writing? This article makes a persuasive case.
It turns out that a pair-oriented, exploratory, collaborative approach is extremely valuable for crafting content, too. Several benefits soon emerged:
- The team thinks before publishing.
- It forces authors to stay focused.
- It helps colleagues form a mutual understanding of their content.
- It results in a more uniform tone.
- It allows authors to share best practices in regards to writing for the web.