Fact-driven web content

Duncan Stephen
Wednesday 26 March 2014

Interesting facts make webpages compelling

Web users are task-driven and looking for information. They also dislike “marketese” and “happy talk” (or, as Jakob Nielsen calls it in this article, “blah-blah”).

As such, it is important to keep content factual. Users are attracted to facts, so use them in your content to keep people’s attention.

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