Short videos

Duncan Stephen
Friday 30 May 2014

The optimal length for video marketing content? As short as possible

This article looks at various different types of video and assesses what is the optimal length for a video. Generally speaking, shorter is better – but some types of online videos can get away with being almost three minutes long.

Doesn’t matter how awesome your product is, before hitting the play button, your audience will determine whether to play it or not by two things:

  1. The thumbnail (that’s a whole different discussion but, you can imagine what works)
  2. The length of the video

Ask yourself: in which case is it more likely that you hit the play button? When the length shows A) 0:xx (less than a minute)? B) 1:xx? C) 2:xx?

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