Search results for: long form

Calling all social media content experts!

Do you know the difference between Klout and clout? Full of ideas on how to measure the ROI of YouTube? Whether you’re weaving tall tales on Instagram Stories, cracking jokes on Snapchat or living it up on Facebook…

I’m leaving, but not quite yet

For those of you who don’t yet know, I’m sad to announce that I’m leaving the Digital communications team. This was not an easy decision to make, and one dictated by force of circumstance – I’ve moved to live in the…

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Announcing the launch of T4v8

Soon, the digital communications team will launch a suite of webpages from the newest version of our content management system, T4. This is the beginning of the new digital style rolling out to all external facing…

Our news templates and content types

One of the key functions of the University of St Andrews’ website is to promote the research findings, teaching excellence and current initiatives of the University. We have a variety of stakeholders that we want to…

News tiles from University home page

How new design has affected University news

In June 2016 we launched a new homepage that was more focused on external visitors. It introduced the idea of news and events being highlighted on a limited number of ’tiles’. The aim was to selectively promote…

Making University news digital

Research has shown that digital users are rarely interested in the press release articles which are often shown under a ‘News’ heading on a university website. Back in 2013, Paul Boag quoted a report from Chris Scott…

Leaping to digital-only content

In an ever increasing digital era of computers, smartphones and tablets, it’s no wonder that content that was once traditionally printed is now migrating to the internet. You may have recently read that The Independent…

How do we decide what goes on the homepage?

The University homepage is, for many users, the front door to the University website. For some, it’s the first impression that they’ll have of the University; for others, it’s a frequently visited signpost to other…

Screenshot of School websites

Academic Schools project

The Academic Schools project has lasted nearly two years. With the launch of the School of Biology on 4 June 2020 it brought to completion the redesign of 24 different websites. The project has been completed on time,…

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Remote staff training – lessons from Covid-19

When lockdown hit the UK in March 2020, I had to quickly transform the Digital Visa staff training programme to work remotely. Rather than cancel all sessions, I wanted to make sure we continued to offer training for…