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Plain English for the web

When writing for the web, use plain English to make your content easy to read by all users. Plain English will also help your page rank higher in search engine results.

23 August 2019Accessibility Content

IWMW 2018: Let’s improve our training

Recently, I attended the IWMW(Institutional Web Management Workshop) 2018, a UK-wide conference for anyone working in digital in higher education. Roughly 150 delegates attended from all over the UK and Ireland. Every university’s digital team provides training for their internal staff to some extent. While St Andrews is a front-runner in terms of the training…

27 July 2018IWMW

Plain English does not mean “dumbing down”

There seems to be some confusion over this point, so let me be clear – writing in plain English does not equate to “dumbing down” content. In the words of Lorena Sutherland, content lead for Office of the Public Guardian on GOV.UK: “It’s not dumbing down, it’s opening up”.  

14 July 2016Content

Why we should use plain English

It’s not dumbing down, it’s opening up Here is another great video from the Government Digital Service, this time outlining its approach towards using plain English throughout the website. The big one, and the one I actually bet everyone in the room a million pounds they would hear, is that they’d be told they were…

10 March 2014Content