A/B testing the course page design
At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.
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Testing your website with Google Optimize
A few weeks ago an email from Google popped into my inbox, imploring me to accept an invite to try out Google Optimize. Sadly, as of this writing, Optimize has not yet been released, so I can’t provide a hands-on…
A/B test demonstrates that content is still king
One link on Gov.uk – 350,000 more organ donors Here is a fascinating article from the Government Digital Service about A/B testing, where different users are shown different versions of a page so that you can see which…