A to Z of social media
The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common…
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Social media to drive engagement: a case study
These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too…
Students’ awareness of branding
Overseas PhD students rely on rankings to select a university This article about how PhD students select universities contains some interesting findings about the use of websites and the perception of the brand. The…
The first job of a website is to be useful
The future of marketing is to be useful Gerry McGovern provides a reminder that the first job of a website is to be useful. I recently dealt with an organization that had employed an award-winning ad agency to help…
University marketing mistakes
Five toe-curling blunders from university marketing teams It can be easy to get things wrong in university marketing schemes. From dodgy acronyms to risqué hashtags, this article looks at five real-life examples of…