Search by author: Felicity Wild

Felicity joined the team back in September, having previously been based at the University's School of Medicine. With a background in publishing and communications, Felicity is a bit of an all-rounder but in this position she mostly focuses on the University's social media activities and website content. On an un-work-related note she like ponies, cats and the great outdoors.

Felicity Wild

Plain English does not mean “dumbing down”

There seems to be some confusion over this point, so let me be clear – writing in plain English does not equate to “dumbing down” content. In the words of Lorena Sutherland, content lead for Office of the Public…

Our news templates and content types

One of the key functions of the University of St Andrews’ website is to promote the research findings, teaching excellence and current initiatives of the University. We have a variety of stakeholders that we want to…

Instagram’s new look

Fans of the gram will have noticed something different recently. Instagram got a new look, including a modernised logo and simplified user interface (UI).

Instagram cheat sheet

What is Instagram? Instagram is a photo and video sharing social network. Like other social networks, you get a profile and a newsfeed where new posts from accounts you follow will appear. You can post your own photos,…

Why are we making the website responsive?

What is a responsive website? A responsive website is a flexible one that works across all platforms, screen sizes and orientations, and responds to the user’s behaviour (e.g. screen tilting). Fluid, proportion-based…

Millennials and the importance of user-centred content

Who are the millennials? Millennials, sometimes referred to as Generation Y, are those born between 1980 and 2000. Having come of age in a time of massive technological change and economic disruption, millennials are…

Prospective PG student survey results

The digital communications team aims to adhere to the principles of user-centred design in everything we do. An integral part of this process is collecting user feedback. This is important at the beginning of a project…

Long form stories – ideas please

The digital communications team is in search of research projects or stories from the University of St Andrews to showcase through long form storytelling. This offers an excellent opportunity to boost the profile of…

How to interpret Facebook reactions

The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to…