I’m leaving, but not quite yet
For those of you who don’t yet know, I’m sad to announce that I’m leaving the Digital communications team. This was not an easy decision to make, and one dictated by force of circumstance – I’ve moved to live in the…
Search by author: Felicity Wild
Felicity joined the team back in September, having previously been based at the University's School of Medicine. With a background in publishing and communications, Felicity is a bit of an all-rounder but in this position she mostly focuses on the University's social media activities and website content. On an un-work-related note she like ponies, cats and the great outdoors.
How we fixed our YouTube channel
If you don’t live in the UK and have visited the University’s YouTube channel recently, you may have noticed that our videos were not working. This problem was brought to our attention about two months ago by a…
A to Z of social media
The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common…
Parents/guardians of new students survey – the results
Following on from the launch of our new taught postgraduate course pages, and as the next stage of our digital prospectus project, the digital communications team have been developing new undergraduate (UG) course…
Content curation and storytelling using Storify
I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our…
Prospective undergraduate student survey – the results
As I wrote in a previous blog post, we’ve recently been undertaking some work with a view to redesigning the way undergraduate courses are advertised on the University of St Andrews’ website. Undergraduate course pages…
Undergraduate course pages – research and development
Having already designed, created and launched centralised web pages to advertise the University’s taught postgraduate courses we have now turned our attention to redesigning the way undergraduate courses are…
An agile approach to social media
The world of social media moves at an incredibly fast pace, where often change is the only certainty. This can be challenging in terms of strategy because an element of reactivity is required to accommodate this rapid…
How to run an Instagram takeover
An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain…
Graduation 2016 social media analytics
The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation…