Search by category: usability

Insights from eye-tracking studies

The 3 most surprising insights from a 200 website eye-tracking study I was surprised by some of the findings featured in this eye-tracking study. This research serves as a reminder of how young the web is as a medium,…

Giving content audits a miss

When content audits are not a good idea Gerry McGovern points out that sometimes a content audit is a waste of time, when you would be better just removing all content and focussing on users’ key tasks. …the…