When someone uses the search box on any of our University webpages, the results are returned using our own Google Search Appliance (GSA). The current search results pages are optimised for desktop. For those on a…
Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is…
Google mobile-friendly test We have previously mentioned the steps Google is beginning to take to encourage mobile-friendly web development. Now Google has developed a tool that allows you to check whether a webpage is…
Helping users find mobile-friendly pages Google is beginning to crack down on websites that do not display properly on mobile devices. A ‘mobile-friendly’ tag will be added to search engine results on mobile devices in…
Google reveals most searched-for universities It is important for us to keep an eye on trends across the sector. The digital era is a disruptive one that has changed and even threatened some industries forever: music,…
Finding the things we don’t search for Here is an interesting angle on search engine optimisation – people don’t always search for what they want. And they don’t always like to see what they search for. We have found…
Lost for words: Google stops providing keywords A couple of weeks ago, I covered the news that Google Search was no longer passing on keyword data to analytics tools. This blog post from the Government Digital Service…
Goodbye, keyword data: Google moves entirely to secure search Google will no longer be sharing details of what users are searching for to visit a website. This is a blow from the point of view of analytics. Google has…