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Google directly linking to social profiles

Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is…

Test your website is mobile-friendly

Google mobile-friendly test We have previously mentioned the steps Google is beginning to take to encourage mobile-friendly web development. Now Google has developed a tool that allows you to check whether a webpage is…

Google signals on mobile-friendly webpages

Helping users find mobile-friendly pages Google is beginning to crack down on websites that do not display properly on mobile devices. A ‘mobile-friendly’ tag will be added to search engine results on mobile devices in…

Trends in search for universities

Google reveals most searched-for universities It is important for us to keep an eye on trends across the sector. The digital era is a disruptive one that has changed and even threatened some industries forever: music,…

What people don’t search for

Finding the things we don’t search for Here is an interesting angle on search engine optimisation – people don’t always search for what they want. And they don’t always like to see what they search for. We have found…