From strings to things
Website searches have the potential to be a much richer experience than just finding content that matches the search term (string). Google has been providing ‘rich snippets’ since 2009 to describe people, provide…
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Prioritising search results to maximise user engagement
The importance of having the correct web page listed in the top few search results has long been known. However, in some cases only a single result gets the attention of users. This has an impact for the University…
E-A-T and search engine optimisation
Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these…
Scottish Web Folk: research, SEO and GDPR
On 4 May 2018, Nick, Maria and I attended Scottish Web Folk. Scottish Web Folk is an informal meeting for anyone working in digital in higher education in Scotland; it takes place three to four times a year at one of…
An introduction to SEO
Google is a prominent force in the digital landscape: owner of Gmail, YouTube, Chrome web browser and the Android operating system. However, for most of us, the word Google still conjures up images of a single search…