Will Threads actually end Twitter?
A new player has emerged to challenge the dominance of Twitter. Meta, the company behind Facebook and Instagram, has unleashed Threads, an app that aims to revolutionise the way we engage with online communities.
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Twitter Spaces
Earlier this month, Spaces was launched on Twitter after a successful beta version trial. Spaces is their latest feature which makes use of social audio, the growing medium between text and video.
2020 social media review
I do not need to summarise what kind of year 2020 was, we are all too familiar with the events of the past 12 months. We are now three months into 2021, so it might seem a bit late to be reviewing social media from…
Fleets: What are they and how can a university use them?
Twitter launched a new story feature for their mobile app in November 2020 called ‘Fleets’.
2018 social media review
2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we…
Social media image sizes cheat sheet for 2017
Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes vary…
A to Z of social media
The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common…
Content curation and storytelling using Storify
I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our…
Graduation 2016 social media analytics
The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation…
Universities should be using Snapchat geofilters
Snapchat is becoming more popular. It has surpassed Twitter in daily usage. Why convey a message with 140 characters, when you can instead do it with a disposable 10 second video? Equally, you can now share your…