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Positive content gets better traction on social media

In Google newsroom, Brazil defeat is not a headline During the World Cup, Google produced a lot of content for the web and social media, sharing trends of Google searches from each participating country as the tournament progressed. Interestingly, Google avoided mentioning any negative trends that emerged during the World Cup, even opting not to…

22 August 2014Social Media

A clever use of social media

Ikea built a website inside Instagram Here is a very creative use of social media from Ikea’s Russian division. Strangely, this article does not mention if there were any pieces conspicuously left over after it was built.

1 August 2014Social Media

Short videos

The optimal length for video marketing content? As short as possible This article looks at various different types of video and assesses what is the optimal length for a video. Generally speaking, shorter is better – but some types of online videos can get away with being almost three minutes long. Doesn’t matter how awesome…

30 May 2014Social Media

Social media and Tumblr

Teens, social media, and privacy This is quite lengthy, but may be of interest to those with an interest in social media and how young people behave online. Universities turn to Tumblr to reach prospective students The social networking and blogging platform Tumblr is quite popular among young users, and this week Yahoo bought it…

23 May 2013Social Media