Understanding how users interact with the alumni and donors website

The new alumni and donors website was launched in June 2017. The new site is a lot slicker and hopefully easier to use than the previous website. A number of blog posts have been written explaining how Google Tag Manager …

Thursday 16 November 2017 | Usability


Understanding how users search the University website

When someone uses the search box on any of our University webpages, the results are returned using our own Google Search Appliance (GSA). The current search results pages are optimised for desktop. For those on a mobile device, the user …

Thursday 17 November 2016 | Usability


Google tag manager introduction

I first heard about Google Tag Manager at IWMW when Martin Hawksey gave a  workshop on Google Analytics.  Since then I have been experimenting with Google Tag Manager to see how we can use it to track specific events on …

Thursday 8 September 2016 | Technology