508 articles found

Why less is more

User expertise stagnates at low levels When users learn how to use a website, they are doing just that – learning how to use it. This is why consistency is so important. Terminology, navigation menus and the general…

Keyword data, dangerous navigation, and cards

Lost for words: Google stops providing keywords A couple of weeks ago, I covered the news that Google Search was no longer passing on keyword data to analytics tools. This blog post from the Government Digital Service…

The importance of content

Three interesting articles about content that I have come across recently. The importance of copywriting for UX Interesting examples of poor copywriting, and why it is important to write in plain language. Respect your…

What users really care about, and tablet sales

How much information should you give customers online? I enjoyed this article about the radical idea of designing a website around the user’s needs. The example given is of a home swimming pool company looking for a…