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John Chapman

2018 social media review

2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we…

Social media guidelines update

The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres,…

Digital visa social media training courses

New social media training courses

The digital communications team are launching two new social media training courses as part of a refresh to the digital visa. ‘An introduction to social media for beginners’ and ‘Developing a social media strategy’…

Scheduling social media posts

Graduation week is always one of the busiest and most important times of the year for the digital communications team and our colleagues across Corporate Communications. Both the University website and the social media…

Writing long-forms as a team

As you may already know, the digital communications team have recently redeveloped the University’s research webpages. Alongside a new homepage, the research showcase page highlights the range of research taking place…

digital communications picnic in St Mary's Quad

Saying goodbye to our intern, Nick

Last week the digital communications team took advantage of the spring weather to get outside and enjoy a lunchtime picnic in St Mary’s Quad. The picnic was held to say thank you to our student intern Nick Simon, who…

How to make your website optimised for mobile devices

What not to post on social media

What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for…

How we promote our long-form stories

Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and…

Screenshot of Facebook ad manager interface

Paying to post – advertising on Facebook

It is estimated that in 2017, nearly 36 billion USD will be spent on social network advertising. Facebook is one of the biggest platforms for advertising online after Google, and with adverts appearing naturally in a…

Social media and web content editor

New team member

Hello, it is nice to meet you! My name is John and I am the newest member of the digital communication team. I joined the team on Monday 5 June as the new social media and web content editor. I might be new to the…