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John Chapman

Text scanning patterns

When a user engages with content on a web page, they are unlikely to spend time reading every word of text. They are more likely to scan the content for headings, keywords, images or videos which are of interest to…

Adapting your social media use

We are all currently experiencing the impact coronavirus is having on our lives. Social distancing is a phrase many of us have likely never used before. Yet it now falls into our daily conversations. More than ever…

Two old fashioned toolboxes.

My social media toolkit

We are all under constant time pressures at work. And we are all likely to use any resources available that make our work easier. Just like a builder has a kit of tools to make their job easier, there are various tools…

Laptop showing the Facebook Ad interface.

Advertising on Facebook

Facebook advertising was the topic of discussion during the latest digital forum, this blog post summarises the meeting. If you are a student or staff member at the University of St Andrews, the slides from the digital…

Taking part in an Instagram takeover

The official University Instagram account has an audience of 20,000 followers, 44% of whom are aged between 18 to 24. Our audience demographic on Instagram is different from our audiences on Facebook and Twitter, and…

2018 social media review

2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we…

Social media guidelines update

The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres,…

Digital visa social media training courses

New social media training courses

The digital communications team are launching two new social media training courses as part of a refresh to the digital visa. ‘An introduction to social media for beginners’ and ‘Developing a social media strategy’…