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John Chapman

Twitter Spaces

Earlier this month, Spaces was launched on Twitter after a successful beta version trial. Spaces is their latest feature which makes use of social audio, the growing medium between text and video.

2020 social media review

I do not need to summarise what kind of year 2020 was, we are all too familiar with the events of the past 12 months. We are now three months into 2021, so it might seem a bit late to be reviewing social media from…

Inclusive design for social media

Inclusive design is not just for websites. Although not a requirement of WCAG 2.1 compliance standards, inclusive design must also be built into our social media channels. This allows everyone to have equal…

Text scanning patterns

When a user engages with content on a web page, they are unlikely to spend time reading every word of text. They are more likely to scan the content for headings, keywords, images or videos which are of interest to…

Adapting your social media use

We are all currently experiencing the impact coronavirus is having on our lives. Social distancing is a phrase many of us have likely never used before. Yet it now falls into our daily conversations. More than ever…

Two old fashioned toolboxes.

My social media toolkit

We are all under constant time pressures at work. And we are all likely to use any resources available that make our work easier. Just like a builder has a kit of tools to make their job easier, there are various tools…

Laptop showing the Facebook Ad interface.

Advertising on Facebook

Facebook advertising was the topic of discussion during the latest digital forum, this blog post summarises the meeting. If you are a student or staff member at the University of St Andrews, the slides from the digital…

Taking part in an Instagram takeover

The official University Instagram account has an audience of 20,000 followers, 44% of whom are aged between 18 to 24. Our audience demographic on Instagram is different from our audiences on Facebook and Twitter, and…