Maria is the digital data analyst and content editor for the digital communications team. From Newcastle originally, Maria has lived in Dundee for the last five years while completing her degree in English and working in marketing for small, start-up businesses. Maria is usually found analysing Google Analytics and the results of usability testing.
Part of the work done by members of digicomms is ensure all content on the University’s website meets digital standards. In particular, any text on the website or in print materials must meet the University’s house…
Last week I conducted some guerrilla usability testing on a mobile device in the University’s Library. The main purpose of the test was to find out whether the new digital prospectus pages can be used on mobile…
A couple of weeks ago The University of Dundee’s external relations team released data from some guerrilla usability testing they had conducted during their freshers’ week. It was an incredible data sample, and fresh…
Usability testing is a method used to evaluate a product as it is developed by testing it on others. It has been used by the digital communications team in the past to gain insightful data about user experience. With…
Over the next few weeks the new Subject and undergraduate course pages will go live and Course Search will be taken down. With such a drastic change about to occur on the University’s website it’s crucial that we…
A few weeks ago an email from Google popped into my inbox, imploring me to accept an invite to try out Google Optimize. Sadly, as of this writing, Optimize has not yet been released, so I can’t provide a hands-on…
Recently, Admissions got in touch asking for some data on international markets and how they use the study section of the site. Having access to this data will be useful going forward as it will allow Admissions to…
One of the most helpful pieces of information you can glean from your website is knowing where users have come from and where they go once they’ve landed on a particular page. While you can use the Source/Medium report…
If you’re new to usability testing, you may find my post What is usability testing and why do we do it, useful before diving into the ‘how-to’. While that post looked at the what and why, this post will look at the…
Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we created a dashboard…