Search by author: Maria Drummond

Maria is the digital data analyst and content editor for the digital communications team. From Newcastle originally, Maria has lived in Dundee for the last five years while completing her degree in English and working in marketing for small, start-up businesses. Maria is usually found analysing Google Analytics and the results of usability testing.

Maria Drummond

An introduction to Google Analytics

Over the last few months, the digital communications team have been redesigning areas of the website, such as the newly designed postgraduate taught pages and in the past, the homepage. When making such changes, it is…

Results from usability testing of PGT pages

Usability testing is a technique used to evaluate a product as it is developed by testing it on others. It has been used by the digital communications team in the past to gain insightful qualitative data about user…

Introduction

The digital communications team has a new member, and we’d like to take this opportunity to introduce Maria Drummond. Maria has joined digital communications as a digital data and content editor. From Newcastle…