Search by tag: nielsen norman group

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Jakob’s Law

Jakob’s Law is a principle of user experience design. It states that: Users spend most of their time on other sites

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The information scent of links

When looking at links on a web page, how do you decide which one will take you closer to your goal? You’ll choose the one with the highest information scent – the link with relevant terms and context that you think…

Scrolling and the illusion of completeness

How can web designers and developers encourage users to scroll? In 2018, the Nielsen Norman Group reported that 57% of user’s viewing time was spent above the fold (the first visible area of a webpage without…

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Gateway pages for PDFs

The Nielsen Norman Group (NNG) recently published a compelling article on why PDFs should be avoided at all costs on the web: Avoid PDF for On-Screen Reading.