Jakob’s Law
Jakob’s Law is a principle of user experience design. It states that: Users spend most of their time on other sites
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The information scent of links
When looking at links on a web page, how do you decide which one will take you closer to your goal? You’ll choose the one with the highest information scent – the link with relevant terms and context that you think…
How to set up an intranet project in 11 steps
Setting up a project correctly is an important but often overlooked phase of any project. Successful intranet-redesign projects start before sketching, feature selection, or coding.
Prioritising search results to maximise user engagement
The importance of having the correct web page listed in the top few search results has long been known. However, in some cases only a single result gets the attention of users. This has an impact for the University…
Scrolling and the illusion of completeness
How can web designers and developers encourage users to scroll? In 2018, the Nielsen Norman Group reported that 57% of user’s viewing time was spent above the fold (the first visible area of a webpage without…
Gateway pages for PDFs
The Nielsen Norman Group (NNG) recently published a compelling article on why PDFs should be avoided at all costs on the web: Avoid PDF for On-Screen Reading.