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Common content mistakes – revisited

We’ve previously written about common content mistakes made on the web, but we thought it would be a good idea to provide an updated list. Below is a list of common mistakes our team sees coordinators make on a regular…

A computer logo over jumbled text with a slash through it

Why to avoid marketese on the web

Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all…

Do you really need an app for that?

This blog post will be referencing statements from Rob Borley‘s talk at IWMW 2012 on the requirement for mobile apps and reflecting upon them with trends from 2016. It’s a known fact that as of last year, handheld…