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E-A-T and search engine optimisation

Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these updates. One of the guidelines Google uses to assess pages is called E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness. Pages which excel…

25 October 2019SEO

Testing your website with Google Optimize

A few weeks ago an email from Google popped into my inbox, imploring me to accept an invite to try out Google Optimize. Sadly, as of this writing, Optimize has not yet been released, so I can’t provide a hands-on walkthrough of Google’s latest data powerhouse. However, I can offer a brief overview of what…

19 December 2016Guides

Standardising the use of Google Maps

Look through the University’s website and you’ll find that there’s a wide variety of map styles being used. With things like map size, marker colour, how marker information is displayed (information window) and many other features varying throughout the site. Standardisation Most of the maps on our site are already using Google Maps but they…

12 August 2016Design

When you can’t find your webpages in Google search

Sometimes, a webpage you’ve just created doesn’t show up in the results when you search for it via Google. There are many reasons as to why this may be the case, but a potential quick fix is Google Search Console (previously known as Google Webmasters Tools). This post will outline what Google Search Console is, and…

21 July 2016Guides

An introduction to Google Analytics

Over the last few months, the digital communications team have been redesigning areas of the website, such as the newly designed postgraduate taught pages and in the past, the homepage. When making such changes, it is useful and important for us to measure the impact they have on content and user experience. To do this, we…

1 June 2016Guides

An introduction to SEO

Google is a prominent force in the digital landscape: owner of Gmail, YouTube, Chrome web browser and the Android operating system. However, for most of us, the word Google still conjures up images of a single search bar headed by that distinctive logo – Google is far and away the most popular search engine on…

24 March 2016SEO Training

Google Forms

Google Forms is a useful tool when trying to gather and analyse any type of response data. In this post, you will learn what Google Forms is as well as how to create, distribute, and collect data from your very own form.

19 November 2015Team Training

Google directly linking to social profiles

Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is just one of a number of items that are part of Google’s knowledge graph, the information shown on the…

25 February 2015SEO

Test your website is mobile-friendly

Google mobile-friendly test We have previously mentioned the steps Google is beginning to take to encourage mobile-friendly web development. Now Google has developed a tool that allows you to check whether a webpage is mobile-friendly. Test some of your favourite websites to see if they cut the mustard.

9 December 2014Design

Positive content gets better traction on social media

In Google newsroom, Brazil defeat is not a headline During the World Cup, Google produced a lot of content for the web and social media, sharing trends of Google searches from each participating country as the tournament progressed. Interestingly, Google avoided mentioning any negative trends that emerged during the World Cup, even opting not to…

22 August 2014Social Media