780 articles found

Designing forms

Asking for a date of birth Designing forms is difficult. Often what is best on desktop is a very bad solution on mobile. Sometimes the research we have about form design is conflicting. So I am always interested to…

The evolution of the Study at St Andrews design

We had intended on writing an article about the design process for the Study at St Andrews website. Sadly, there is this thing called proper work, and we haven’t had the time to do it. Today I began cleaning up the…

Short videos

The optimal length for video marketing content? As short as possible This article looks at various different types of video and assesses what is the optimal length for a video. Generally speaking, shorter is better –…

Writing great microcopy

From Google Ventures: 5 rules for writing great interface copy We have been talking recently about content design, the idea that content is not merely written; it needs to be crafted. (The Government Digital Service…

The perils of hiding navigation

Side drawer navigation could be costing you half your user engagement The side drawer navigation menu is similar in function to the hamburger menu, as used on the Study at St Andrews website. The side drawer /…

Web strategy workshop

A few weeks ago I mentioned that we had the go-ahead from the University’s ICT strategy group to work on a new web strategy. Yesterday we had our first meeting to begin to plan this in more detail. Round the enormous,…

Mobile visitors

The use of mobile devices to access the University of St Andrews website has increased drammaticaly over the past few years.  Mobile devices now account for 20% of visitor traffic.  That’s 1,200,000 visits in 2013 – a…

Clickbait headlines

This blogger found Upworthy-style headlines very annoying. You’ll find his response utterly plausible Upworthy-style (or you might think of them as BuzzFeed-style or simply clickbait) headlines are becoming…

Isolation

"People can feel isolated, starved of inspiration, even when working alongside others, if the organization’s structure and environment make it hard to keep ideas flowing."—Andy Clarke