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What is Google Data Studio?

Over the next few weeks I will be updating my existing training session: Google Analytics: creating a dashboard. Recently, Google updated Google Analytics and this update saw the removal of the humble ‘add to…

Web writing basics: frontloading

Frontloading is a writing technique in which the most important, “big-picture” information is provided first, followed by additional details. This post covers how to successfully frontload content to make it easier for…

How to use Track Changes in Word

Track Changes is a tool in Microsoft Word which allows you to show any markups, changes or comments made to a document. In this post, I’ll teach you how to use Track Changes to edit Word documents, and how to accept or…

Testing your website with Google Optimize

A few weeks ago an email from Google popped into my inbox, imploring me to accept an invite to try out Google Optimize. Sadly, as of this writing, Optimize has not yet been released, so I can’t provide a hands-on…

Spotify and the cloud

We all love to listen to music, whether that be at work or at home. And for most people, Spotify is their go-to app for music streaming. Today, I would like to share with you a helpful tip so you can get the most out…

Using the Users Flow report in Google Analytics

One of the most helpful pieces of information you can glean from your website is knowing where users have come from and where they go once they’ve landed on a particular page. While you can use the Source/Medium report…

man on mac

How to conduct usability testing

If you’re new to usability testing, you may find my post What is usability testing and why do we do it, useful before diving into the ‘how-to’. While that post looked at the what and why, this post will look at the…

Information architecture diagram

Designing an information architecture

In our minds, there are three stages to creating a new website; establishing the site structure, designing how the site will work and its ‘look and feel’ and creating the content to sit on each page. Whilst these three…