Students’ awareness of branding
Overseas PhD students rely on rankings to select a university This article about how PhD students select universities contains some interesting findings about the use of websites and the perception of the brand. The…
Category: Resources
Reviews, lists, and responses to articles or resources we think are interesting or useful.
The first job of a website is to be useful
The future of marketing is to be useful Gerry McGovern provides a reminder that the first job of a website is to be useful. I recently dealt with an organization that had employed an award-winning ad agency to help…
Digital archiving – what’s left after 10 years
What is still on the web after 10 years of archiving? Digital preservation is not typically at the forefront of most people’s minds today. But it is likely to become a bigger issue as more people begin to realise we…
University marketing mistakes
Five toe-curling blunders from university marketing teams It can be easy to get things wrong in university marketing schemes. From dodgy acronyms to risqué hashtags, this article looks at five real-life examples of…
Is a website worth £60m?
B&Q’s new £60m responsive website reviewed Unfortunately, getting digital right is not cheap or easy. B&Q have just spent £60m on their new website, along with an upgrade of backend systems. As this article from…
Trends in search for universities
Google reveals most searched-for universities It is important for us to keep an eye on trends across the sector. The digital era is a disruptive one that has changed and even threatened some industries forever: music,…
Adapting processes for the digital era
The Guardian’s agile processes showcase digital best practice Paul Boag notes how the Guardian has changed the way it works to remain relevant in the digital era. While many businesses in particular sectors have…
Gov.uk’s speedy bug fixes
Gov.uk fixes Reddit user’s bug in just a day Here is something else to like about the Gov.uk approach. Seeing a complaint from an internal government user on Reddit, a developer pushed out a fix that very day to…
Taming an intranet
How to stop your WordPress intranet becoming an unmanageable mess Our web developer Sam Parsons brought our attention to this article about intranets. Although the article is primarily aimed at WordPress developers,…
Putting user needs ahead of short-term business goals
Customer-centric and easy-to-use is the new business model (The Alibaba story) In the wake of Alibaba going public, Gerry McGovern has assessed the company’s success. Putting the customer’s needs ahead of the…