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A clean email newsletter

Keep email newsletters simple

Email newsletters overflow everyone’s inboxes. They are often very brand focused and their designs are intended to be flashy and eye catching as if someone handed you a leaflet on the street.

How to start an email newsletter

What is the best method to keep your loyal customers or fans informed with your latest activity? Most people will answer this with Facebook or Twitter, but these solutions are now so popular your content will quickly…

How to create an email newsletter people actually read

Newsletters are traditionally the best way to keep an audience or community informed with the latest scoop of what’s been happening with your company or department. If you’re a regular internet user with an email…

Facebook’s dominance is greater than we thought

So-called “dark social” traffic turns out to be mostly Facebook Dark social is traffic that is difficult to account for because analytics tools do not report where it comes from. Initially the leading hypothesis was…

New framework for responsive HTML emails

Ink is a fairly new framework from Zurb, who brought us the Foundation CSS framework, for creating responsive HTML emails. It’s been a while since I’ve been asked to help put together an HTML email but as news of this…

Contacting the web team

To help us manage more effectively how we deal with support calls, we would like to encourage people to email support requests to webteam@st-andrews.ac.uk rather than directly to individual members of the web team.…

Xobni for Outlook

The University is currently in the process of moving to a replacement service for staff email and calendars, which are currently provided via two separate, locally-hosted applications, including Meeting Maker. The new…