Digital Communications team update – March 2023
Latest updates from the Digital Communications team at University of St Andrews for March 2023.
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Top areas of school websites
The digital communications team have reviewed the University’s academic Schools website traffic to determine what the most popular parts of the websites are.
News and media centre website
The new website for news and media was launched on 7 June 2018. The new website provides a number of enhancements over the old site. For example: news can be categorised and tagged so it’s easier to find news can be…
Google Data Studio training
In 2017, Google Analytics training was created as core course on the digital visa. The training introduced participants to key Google Analytics terminology and walked through creating a dashboard in Google Analytics.…
What is Google Data Studio?
Over the next few weeks I will be updating my existing training session: Google Analytics: creating a dashboard. Recently, Google updated Google Analytics and this update saw the removal of the humble ‘add to…
Google Analytics training: an overview
Recently, the digital communications team launched the digital visa, a programme of training sessions which enables staff to feel competent working on digital communications projects. One of the courses within the visa…
Benchmarking the Study webpages
Over the next few weeks the new Subject and undergraduate course pages will go live and Course Search will be taken down. With such a drastic change about to occur on the University’s website it’s crucial that we…
Using Google Analytics to define key markets
Recently, Admissions got in touch asking for some data on international markets and how they use the study section of the site. Having access to this data will be useful going forward as it will allow Admissions to…
Understanding how users search the University website
When someone uses the search box on any of our University webpages, the results are returned using our own Google Search Appliance (GSA). The current search results pages are optimised for desktop. For those on a…
Using the Users Flow report in Google Analytics
One of the most helpful pieces of information you can glean from your website is knowing where users have come from and where they go once they’ve landed on a particular page. While you can use the Source/Medium report…