Search by tag: google

Magnifying glass

From strings to things

Website searches have the potential to be a much richer experience than just finding content that matches the search term (string). Google has been providing ‘rich snippets’ since 2009 to describe people, provide…

E-A-T and search engine optimisation

Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these…

Testing your website with Google Optimize

A few weeks ago an email from Google popped into my inbox, imploring me to accept an invite to try out Google Optimize. Sadly, as of this writing, Optimize has not yet been released, so I can’t provide a hands-on…

Standardising the use of Google Maps

Look through the University’s website and you’ll find that there’s a wide variety of map styles being used. With things like map size, marker colour, how marker information is displayed (information window) and many…

Google Search Console

When you can’t find your webpages in Google search

Sometimes, a webpage you’ve just created doesn’t show up in the results when you search for it via Google. There are many reasons as to why this may be the case, but a potential quick fix is Google Search Console…

An introduction to Google Analytics

Over the last few months, the digital communications team have been redesigning areas of the website, such as the newly designed postgraduate taught pages and in the past, the homepage. When making such changes, it is…

An introduction to SEO

Google is a prominent force in the digital landscape: owner of Gmail, YouTube, Chrome web browser and the Android operating system. However, for most of us, the word Google still conjures up images of a single search…

Google Forms

Google Forms is a useful tool when trying to gather and analyse any type of response data. In this post, you will learn what Google Forms is as well as how to create, distribute, and collect data from your very own form.

Google directly linking to social profiles

Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is…

Test your website is mobile-friendly

Google mobile-friendly test We have previously mentioned the steps Google is beginning to take to encourage mobile-friendly web development. Now Google has developed a tool that allows you to check whether a webpage is…