Take our survey!

We’ve created a survey to find out why people use the current research webpages and what they like and dislike about that experience. Anyone who enters could win a £30 Amazon voucher for taking part! The survey will help digicomms understand …

Monday 2 April 2018 | External website redevelopments


What is Google Data Studio?

Over the next few weeks I will be updating my existing training session: Google Analytics: creating a dashboard. Recently, Google updated Google Analytics and this update saw the removal of the humble ‘add to dashboard’ button. This subtle change meant …

Wednesday 2 August 2017 | Guides


Testing your website with Google Optimize

A few weeks ago an email from Google popped into my inbox, imploring me to accept an invite to try out Google Optimize. Sadly, as of this writing, Optimize has not yet been released, so I can’t provide a hands-on …

Monday 19 December 2016 | Guides


Using Google Analytics to define key markets

Recently,  Admissions got in touch asking for some data on international markets and how they use the study section of the site. Having access to this data will be useful going forward as it will allow Admissions to analyse and …

Friday 16 December 2016 | Articles and resources


How to measure website data using a dashboard in Google Analytics

Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we created a dashboard which allowed the …

Tuesday 4 October 2016 | Guides


What’s the difference between bounce rate and exit rate in Google Analytics?

There are two metrics in Google Analytics that can cause some confusion: bounce rate and exit rate. Both are concerned with the action of a user leaving a site, so why are they two different things? This post outlines the …

Friday 2 September 2016 | Guides


Graduation 2016: what the data tells us

Graduation 2016 marked the second year of the new version of the graduation webpages. Last September, Carley Hollis wrote about the impact of the newly designed webpages compared with the ‘old’ design in 2014. Now, after another year with the new pages, …

Friday 1 July 2016 | Digital transformation


The digicomms blog: our most compelling content

The digicomms blog – what you’re reading right now – has been active since 2013. Since then, the team has published over 250 articles which have amassed around 14,000 views. Recently I compiled a short report detailing some key stats and …

Monday 20 June 2016 | Team


TweetDeck for Windows is dead—what it taught me about the importance of data and user experience

As I write this, last week Twitter pulled the plug on TweetDeck for Windows, forcing PC users into their browsers to use the web version instead. For at least the last six years I’ve been a vocal advocate of choosing web apps over …

Wednesday 11 May 2016 | Usability