YouTube – Year in review 2021
Over the last year, the University has posted more video content to the University of St Andrews YouTube channel than ever before. We have relied on it for sharing lectures with those external to the University, for…
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How we are using Hotjar to improve our web pages
We have been actively using Hotjar for the past six months to record heatmap data and discover new insights into how our web pages are being used. This article explains how we are currently using the tool, what updates…
Summer Graduation 2019 live stream data
Between Monday 24 and Friday 28 June 2019, nine graduation ceremonies were streamed live on the University website. These streams were accessible via YouTube and were embedded on one page of the University website. We…
Winter Graduation 2018 live stream data
On Thursday 6 and Friday 7 December 2018, four graduation ceremonies were streamed live on the University website. These streams were accessible via YouTube and were embedded on one page of the University website. We…
Understanding how users interact with the alumni and donors website
The new alumni and donors website was launched in June 2017. The new site is a lot slicker and hopefully easier to use than the previous website. A number of blog posts have been written explaining how Google Tag…
Keep your social media content relevant to your audience
Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an expectation of…
Which technology is being used to access the University website?
Understanding which technology is being used to access the University website is very important as we need to ensure an optimum experience for as many users as possible.
How to measure website data using a dashboard in Google Analytics
Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we created a dashboard…
Graduation 2016 social media analytics
The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation…
The impact of changing the graduation web presence
Back in June, the digital communications team launched a new version of the graduation webpages. The main reason we were so keen to get the graduation website updated was because more and more of the visits to the…