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First place golden cup

Google’s featured snippets: a double-edged sword

Navigating the world of search engine optimisation (SEO) can often feel like striving for an ever-shifting target, especially when it comes to Google’s featured snippets. For universities and businesses alike, securing…

Instagram cheat sheet

What is Instagram? Instagram is a photo and video sharing social network. Like other social networks, you get a profile and a newsfeed where new posts from accounts you follow will appear. You can post your own photos,…

Social media and statistics

This is part of a series of reflections on this year’s Institutional Web Management Workshop. So far the posts have looked at themes surrounding digital transformationand organisational change. Read an introduction and…

Giving content audits a miss

When content audits are not a good idea Gerry McGovern points out that sometimes a content audit is a waste of time, when you would be better just removing all content and focussing on users’ key tasks. …the…

How web teams work, content strategy, and personas

Great web teams are highly collaborative A couple of weeks ago this newsletter featured some of the lessons learned by the Norwegian Cancer Society about how important user-centred design is for increasing their…